Monday, 17 August 2015

What is PPC - Pay Per Click

This is a tool used in advertising to connect users to websites, This is used mostly in search engines as they can connect websites with search terms that users have made.

Does it work

Well you may think that paying people to go to your website will sure get quick results, but the truth is that users will still not trust your website the first time they go onto it. So you will need to get multiple clicks from the same person, to in the end get the sale. Your users may have to buy multiple products from you to then get the money back that you have spent on the clicks, but this is the same on all advertising types.

You will not get your money back on the first sale, so don't think that you can just advertise and you will get back the money that you spend straight away.


How to advertise

You will need a campaign using multiple advertising types to get the word out about your product or service, using posts, videos, social media, banner advertising, PPC and a forum to get the most reach.

Linking your posts to your website and social media pages so you can get a good link system going, your users can then get to you easily and more importantly search engines will be able to starting placing you.

Making videos on youtube that you connect to your social media and website can get you more customers and gives you higher page rank in search engines.

You will also need to set-up a forum so you can answer questions about your product or service and also to give customers more information about the service or product, in the forum try to make the answers link back to your certain post or video that you have made.

Then with your advertising this will make a great campaign.

Even when you are doing all of this it will take time to get results.